Case Study: Cognizant Softvision delivers a world-class virtual event with 2,000+ live attendees and 1.5M impressions with Workplace from Meta

Creating an engaging world-class virtual event

Cognizant Softvision, a global digital engineering firm, had to pivot its annual Programmers Week in 2020 when COVID-19 travel restrictions made an in-person event impossible. To recreate a collaborative, engaging experience for dispersed teams, they turned to Workplace from Meta, leveraging features like Live Video, Posts, Insights and Integrations.

Workplace from Meta powered interactive Workplace Live streams (including split-screen and multi-company interaction), real-time Insights to track likes/views/comments and drop-off, and integrations such as OBS to produce seamless broadcasts. The virtual event attracted more than 2,000 live viewers (reported figures range 2,150–3,000), about 3,000 recording views, generated roughly 3,100 reactions/posts and ~1.5 million post impressions, helping Cognizant Softvision retain engagement and scale its global event program.

Cognizant Softvision

Loreta Siderman

Communications and Marketing