Case Study: Generation Digital achieves 400% increase in training content and 90%+ weekly engagement with Workplace from Meta

Create video content for external and internal customers with Zoom integration

Generation Digital, a digital transformation consultancy, needed to unite dispersed teams that were juggling email, chat and video conferencing so every employee could participate regardless of location. To centralize communication and streamline collaboration it adopted Workplace from Meta alongside Zoom for integrated video conferencing and webinars.

Using Workplace from Meta with Zoom integration, Generation Digital live-streams meetings and webinars into Workplace groups, builds an on-demand HR training library, and runs monthly external webinars for lead generation. The rollout increased internal content creation by 400% year‑over‑year, reduced marketing time‑to‑market by 8 hours, and delivered strong engagement—over 90% weekly active users and 80% weekly mobile users.

Generation Digital

Jack Walden

Digital Marketing Manager