Case Study: Cookie Time achieves 90% reduction in daily emails and streamlined collaboration with Workplace from Meta

Cookie Time - Customer Case Study

Cookie Time, a family‑owned New Zealand cookie maker with more than 150 employees, 50 franchisees and thousands of retail partners, faced fragmented communications and email overload that hindered operations and culture. Management was receiving about 100 emails per day and teams relied on multiple unintegrated tools (FirstClass, Asana, Skype), making real‑time collaboration across stores, factories and franchisees difficult. To address this, Cookie Time adopted Workplace from Meta as its primary communications platform.

Workplace from Meta was rolled out to management, franchisees and frontline staff using Groups, Workplace Chat and the mobile app, consolidating eight tools into one hub and enabling multi‑company collaboration. The change cut daily email traffic by 90% (from ~100 to ~10 emails), achieved over 87% weekly employee use and 96% mobile app adoption, speeding feedback, improving engagement across deskless teams and simplifying supplier collaboration.

Cookie Time

Guy Pope-Mayell

Chief Executive Officer