Case Study: Harris Farm Markets achieves rapid company-wide communication and 80% employee adoption with Workplace from Meta

Connecting a workforce throughout a global pandemic

Harris Farm Markets, a 50‑year‑old Australian retailer with 26 stores and over 2,600 employees, needed to rapidly share multilingual operational and wellbeing information, engage dispersed frontline teams and support staff without corporate email during the COVID‑19 pandemic. They chose Workplace from Meta — a mobile‑first, quick‑to‑deploy platform with intuitive features and automatic translation — to meet those challenges.

Workplace from Meta was used for posts, Live videos, chat and live Q&A sessions to deliver urgent updates on social‑distancing and store requirements, run wellbeing campaigns, host weekly competitions and share recognition posts. Adoption was rapid: 57% of the organisation created an account in two business days and 80% adopted within the first week, with 37,000+ messages from 851 employees over 28 days, driving faster communication, stronger engagement and reinforced culture during lockdown.

Harris Farm Markets

Nichol Trueman

Head of People and Culture