Case Study: Club Med achieves company-wide frontline connection and 60% daily active users with Workplace from Meta

Communicating with frontline workers

Club Med, the upscale all‑inclusive holiday operator, needed a better way to connect its largely frontline workforce and accelerate a digital communications strategy. With roughly 84% of employees working in resorts and traditional print/intranet channels proving ineffective, executives selected Workplace from Meta as a familiar, highly adoptable platform to unite teams across locations.

Workplace from Meta deployed Workplace features such as Workplace Live for company‑wide event streaming and Workplace Groups (e.g., Club Med Life and Club Med News) for collaborative work and news sharing. The rollout drove measurable engagement — 60% of employees use Workplace daily, 150 active groups per month, ~25,000 interactions and 20,000 employee messages monthly — improving cooperation, idea sharing and faster issue resolution across the organization.

Club Med

Sylvie Brisson

Chief Human Resources Officer