Case Study: Columbia Sportswear Company achieves a 38% reduction in email use with Workplace from Meta

Breaking down silos and geographical barriers

Columbia Sportswear Company, a global leader in active lifestyle apparel, struggled with limited ways to communicate across functions and geographies—especially with remote sales representatives and store management teams. To address these gaps, the company adopted Workplace from Meta to modernize internal communication and cross‑team collaboration.

Using Workplace from Meta, Columbia created a feedback loop with remote employees, managed event invitations (boosting registration for its Portland volunteer day), and encouraged photo and story sharing to strengthen culture. The solution delivered measurable impact, including a 38% reduction in email use and higher engagement among dispersed teams.

Columbia Sportswear Company

Richelle Luther

SVP & Chief Human Resources Officer