Case Study: Booking.com achieves aligned communication and stronger global collaboration with Workplace from Meta

Booking.com Aligning communication with culture

Booking.com, a global travel-booking leader, needed to preserve its entrepreneurial, collaborative culture and maintain continuity between its global hub and regional markets as it scaled. Traditional top-down communications and email lists couldn’t support the company’s bottom-up collaboration needs, so Booking.com adopted Workplace from Meta to give employees a more interactive, social way to communicate.

Workplace from Meta enabled groups and events where employees shared customer insights and product ideas, sparking a hackathon that advanced personalization efforts. The platform hosted a four‑hour virtual brainstorm with staff from eight countries, gave Customer Service teams a place to surface critical feedback, and brought 2,000 people together for a One Million Properties celebration—helping Booking.com accelerate innovation, boost engagement, and improve product development.

Booking.com

Gillian Tans

Chief Executive Officer