Case Study: Blackberry Farm achieves connected frontline teams and 4x faster collaboration with Workplace from Meta

Blackberry Farm Harvesting better team communication

Blackberry Farm, a resort with separate divisions from a craft brewery to a spa, faced departmental silos and limited connectivity—many frontline employees work in the field or on remote acreage without regular computer access. To unite its teams and improve cross‑department communication, Blackberry Farm implemented Workplace from Meta, using the Workplace mobile app, Workplace Chat and Groups.

Workplace from Meta connected all 500 staff and drove measurable engagement and efficiency: more than 85% of employees are active on the platform (74% of those without regular computer access), 70% of in‑the‑field staff use the mobile app, and the brewery accelerated beer label approvals by 4x. Replacing slow emails with Chat and Groups streamlined scheduling, feedback and guest service, boosting staff satisfaction and operational responsiveness.

Blackberry Farm

Nick Dibartolomeo

Vice President, Finance and Technology