Case Study: Virgin Atlantic achieves 90% monthly active users and stronger global connections with Workplace from Meta

Better connections in the moments that matter

Virgin Atlantic, a British airline serving passengers and cargo worldwide, faced the challenge of connecting a globally dispersed workforce—70% of employees work remotely—across pilots, cabin crew, ground staff, office teams and leaders. To replace slow email- and intranet-based communications, Virgin Atlantic adopted Workplace from Meta in 2017 to provide a mobile-friendly, easy-to-use platform for real-time updates and community building.

Workplace from Meta delivered Live Video, Video Call, Groups, a Knowledge Library and Chat to help leaders communicate, share knowledge and engage staff. The rollout drove strong adoption and measurable impact: 70% of users access Workplace on mobile, weekly active users reached 76% and monthly active users 90%, helping Virgin Atlantic maintain connection and accelerate communications as it recovers from the pandemic.

Virgin Atlantic

Megan Buck

Channels and Social Manager