Case Study: Critical Mix achieves automated onboarding and faster global collaboration with Workplace from Meta

Automation and better collaboration in the mix

Critical Mix, a leading market research company with offices in Europe, Asia and North America, needed a modern, mobile collaboration platform to replace slow email and manual processes for its young, global workforce. They selected Workplace from Meta, deploying Workplace Chat along with bots (notably the Aime chatbot) and integrations such as Dropbox to support real‑time conversations and mobile-first collaboration.

Workplace from Meta implemented Workplace Chat, the Aime onboarding and information bot, and Dropbox integrations to automate onboarding, centralize file sharing, and surface company assets and updates instantly. The solution drove measurable engagement—100% of accounts claimed and 85% monthly mobile adoption—while speeding decision making, reducing manual workload, and improving remote team connection and participation in programs like volunteering and mentoring.

Critical Mix

Keith Price

Co-Chief Executive Officer