Case Study: Canadian Tire unites its workforce and streamlines company-wide communication with Workplace from Meta

A better communication platform for a united company

Canadian Tire, a retail company of about 58,000 employees across the Americas, faced fragmented communication across five ageing intranets and multiple business units, making collaboration and idea-sharing difficult. To avoid a multi‑million dollar intranet rebuild, they adopted Workplace from Meta as a single, cross‑enterprise communication platform to unite employees and streamline company-wide engagement.

Workplace from Meta was implemented using groups, polls and real-time feeds to gather pre‑market customer insights, run employee UX testing, speed problem‑solving across units, and replace siloed emails with company‑wide announcements. The solution united teams, produced faster answers across business units, and delivered measurable impact — for example, Canadian Tire’s cross‑Canada communications team of 15 expects to eliminate about 780 meeting hours a year by collaborating in real time on Workplace from Meta.

Canadian Tire

Chris Main

VP of Digital Technology