Case Study: Ströer achieves stronger alignment and cross-team transparency with Workpath

How Better Alignment Helped Stroer Improve Their Way Of Working

Ströer, a leading German out-of-home advertiser aiming to become the "most customer‑centric media house," faced challenges with cross‑team alignment, transparency of strategic priorities, and limited linking/reporting in its previous OKR tooling. To address these issues and make OKRs usable company‑wide, Ströer adopted Workpath’s enterprise OKR platform, including its Analytics Suite and integrations with tools like Jira and Teams.

Workpath provided the platform, training and ongoing Customer Success support to simplify adoption and enable flexible goal linking, automated reporting and stakeholder coordination. The rollout drove rapid adoption and a significant increase in user activity, improved visibility of responsibilities and dependencies, reduced redundant work and resource use, and faster, more efficient alignment across teams—supported by Workpath’s Cycle Steering, Strategy Execution and OKR Maturity reports.

Ströer

Janine Klevers

Expert Campaign Management