Case Study: Google achieves clearer, more reliable connection flows with WorkOS

Google streamlines OAuth consent flows with WorkOS in minutes

Google faced the challenge of designing user-facing OAuth connection flows for third-party integrations, a process where users are presented with a consent screen the company does not control. This led to user confusion, reduced authorization rates, and silent failures that were difficult to troubleshoot and support, impacting the user experience for its integration ecosystem.

WorkOS provided a solution with its Pipes product, which offers a pre-built widget and backend service to manage the entire connection lifecycle. This included handling multiple connection states, automatic token refresh, and clear user prompts for missing scopes or reauthorization, moving beyond a simple boolean connected/disconnected model. The result was a more transparent and reliable user experience, reducing installation abandonment and shifting the support burden away from silent, broken integrations.

Google