Case Study: Yahoo achieves scalable freelance workforce management and faster payments with Work Market

Yahoo! - Customer Case study

Yahoo! Media faced a rapid increase in freelance contributors—bloggers, columnists and photographers—while relying on manual, email-based processes that slowed payments, created potential compliance gaps, and pulled full-time editors into administrative work. The team needed a scalable, efficient way to manage onboarding, assignments, payments and reporting across hundreds of non-employee contributors.

Yahoo! implemented Work Market’s Freelance Management System, whose intuitive interface consolidated payment, management and reporting into a single workflow. Within 45 days the company onboarded hundreds of contributors, improved assignment tracking and compliance oversight, and automated many administrative tasks—allowing the editorial team to scale the freelance workforce and focus on content.

Yahoo

Francois Guerin

Director of Business Planning and Operations