Case Study: Tastemakers scales freelance brand-ambassador workforce and cuts 1099 spend with Workmarket

Work Market Helps Promotional Marketing Firm Scale Workforce of Freelance Brand Ambassador

Tastemakers is a promotional marketing firm founded in 2006 that staffs hundreds of brand ambassadors, emcees and field marketers for global clients and more than 1,500 events a year. As the business grew, managing assignments, payroll and compliance for a large 1099 workforce became time-consuming and error-prone, with most processes handled manually and rising paperwork burdens.

By onboarding its talent onto WorkMarket’s Freelance Management System, Tastemakers automated scheduling, reporting, payments and bulk communications while gaining mobile tools for field deliverables and permanent work records. The platform improved compliance, enabled longer-term contractor roles, saved hours of administrative time daily, eliminated the need for a bookkeeper and delivered nearly 15% savings on 1099 spend—allowing Tastemakers to scale efficiently.

Tastemakers

Johanna Lopez Miyaki

CEO