Case Study: Shell achieves consistent frontline operations worldwide with WorkJam

Shell boosts frontline knowledge by 115% with WorkJam

Shell, one of the world's largest energy companies, faced a significant challenge with its frontline workforce across 44,000 retail sites. Their communication was fragmented, compliance was inconsistent, and training was a mere "check-the-box" exercise, leading to low engagement. To address this, Shell partnered with the vendor WorkJam and its digital operations platform to empower their tens of thousands of Service Champions.

WorkJam provided a single digital hub to unify communication, replace paper-based processes with digital training and checklists, and introduce recognition and rewards programs. The solution delivered substantial results, including a 1,000% increase in mystery shop awareness during a fuel relaunch and a 115% improvement in skill-based knowledge. WorkJam enabled Shell to achieve global consistency, significantly improve safety compliance, and foster a more engaged and empowered frontline workforce.

Shell