Case Study: JCPenney drives frontline retention and engagement with WorkJam

JCPenney boosts frontline retention by 33% with WorkJam

JCPenney, a major American retailer with approximately 60,000 associates, faced challenges with disconnected communication, rigid scheduling, and high frontline turnover. To address these issues and improve engagement, the company partnered with the vendor WorkJam to implement its unified digital workplace platform.

WorkJam's solution was rolled out in phases, starting with standardized communication and chat rooms, followed by a flexible scheduling marketplace and operational tools including earned wage access via DirectPay. The measurable results included over 83% active usage, a 33% relative decrease in associate turnover, $10.7 million distributed through earned wage access, and employee engagement survey participation rising to roughly 85%.

JCPenney