Case Study: Global Petro Franchisor achieves consistent customer service and frontline engagement with WorkJam

How WorkJam Helps Fuel a Great Customer (and Frontline Worker) Experience

Global Petro Franchisor, a supermajor oil and gas company operating 44,000 retail sites in over 70 countries, struggled to reach and standardize training for frontline associates because its franchise license model prevented collecting worker contact details. That communication gap led to inconsistent customer service, high turnover and the use of unsanctioned messaging apps, so the company engaged WorkJam to create a secure, franchise‑compliant way to connect with and train frontline staff.

WorkJam deployed its frontline communication and workforce orchestration platform—mobile/web communications, targeted SCORM LMS training, task management, analytics and multilingual channels—customized per jurisdiction and franchise agreement and rolled out across markets in 25 languages. The implementation consolidated 14 legacy e‑learning systems, eliminated WhatsApp for work, enabled daily COVID‑19 updates with read receipts, reduced turnover, improved retention and sales, cut safety incidents, and boosted certification pass rates and revenue from product training. WorkJam’s solution delivered clearer, measurable frontline engagement and operational consistency.