Case Study: Chatime achieves unified mobile communication and training for its growing workforce with WorkJam

Engaging and Communicating with a Growing Workforce

Chatime, a global teahouse franchise with 1,000+ stores in 38 countries and the fastest-growing tea franchise in Australia, needed a mobile-friendly, enterprise-ready way to engage a young, social-media‑savvy and rapidly expanding workforce. To meet requirements for scalability, two‑way communication and integration with existing systems, Chatime selected the WorkJam mobility solution and engaged Axsium to lead discovery, configuration and deployment.

Axsium and WorkJam delivered a nationwide rollout that unified corporate and franchise teams on a single platform, enabled two‑way channel communities, targeted messaging, and migrated training into interactive learning pathways with badges. The WorkJam implementation now supports over 125 T‑Breweries in Australia with a thousand-plus active users, powered communications for 200 conference participants, and provided Chatime the tools and in-house skills to sustain and scale engagement and training.

Chatime

Carla Andrews

LMS Specialist