Case Study: Welsh Government raises awareness of cost of living support with Working Word

Welsh Government reaches 307,500+ social impressions with Working Word

The Welsh Government faced the challenge of raising awareness of the financial support it offered its citizens during the cost of living crisis, particularly the services of Advicelink Cymru. To address this, it partnered with Working Word on an integrated bilingual communications campaign.

Working Word executed a media relations and influencer campaign to direct audiences to the available support. The solution secured 18 pieces of coverage with 1.46 million opportunities to see and generated over 307,500 social impressions through influencer content, which directly led to people accessing financial support.

Welsh Government