Case Study: Welsh Blood Service drives blood donations with Working Word

Welsh Blood Service engages every club and helps save 1,000+ lives with Working Word

The Welsh Blood Service partnered with Working Word to launch a campaign aimed at increasing blood donations by leveraging its status as the first community partner of the Football Association of Wales' leagues. The challenge was to engage the community and drive donations by tapping into the passion of local football fans.

Working Word created the bilingual "Blood, Sweat and Cheers" campaign, which included a promotional film and engaging April Fools stories. The solution involved partnering with every club across the men's and women's leagues. The results for Working Word were significant, with the campaign driving over 300 direct appointments that could save over 1000 lives and generating a high number of click-throughs via bespoke club links.

Welsh Blood Service