Case Study: Public Health Wales boosts HPV vaccine awareness and uptake with Working Word

Public Health Wales boosts HPV vaccine uptake toward 90% by age 15 with Working Word

Public Health Wales needed to increase awareness and uptake of the HPV vaccine across Wales, targeting specific eligible audiences during a time of increased vaccine skepticism. The organization engaged the vendor, Working Word, to deliver a targeted bilingual communications campaign.

Working Word developed a fully bilingual brand and campaign, creating tailored content including stakeholder toolkits, films, social media graphics, digital ads, and influencer partnerships. The campaign achieved significant reach, generating over one million impressions across social platforms and thousands of engagements on influencer content, working toward the goal of increasing vaccine uptake in children to 90% by age 15.

Public Health Wales