Case Study: Play Wales boosts awareness and website traffic with Working Word

Play Wales boosts website traffic 514.9% with Working Word

Play Wales, a Welsh organization promoting children's play, needed to increase awareness of its Playful Childhoods program as the primary resource for play guidance and support. They engaged the vendor Working Word to execute a campaign aimed at boosting their profile, website traffic, and social media engagement.

Working Word implemented the #TimeToPlay campaign, which utilized a survey-led press release, a curated media package, vox pop films, a paid social media campaign, and a documentary. The results were significant, generating over 42 million in PR reach and 1.1 million social impressions. The campaign vastly exceeded its website traffic goal, achieving a 274% increase on its English pages and a 515% increase on its Welsh pages. Working Word successfully positioned Playful Childhoods at the forefront of its target audience's mind.

Play Wales