Case Study: Natural Resources Wales amplifies the Countryside Code with Working Word

Natural Resources Wales boosts Countryside Code reach with Working Word, driving 11 pieces of coverage and 82K social reach

Natural Resources Wales sought to promote the Countryside Code to new audiences to reduce environmental pressure from increased public use of the outdoors. The organization engaged the vendor, Working Word, to develop a creative communications campaign focused on reaching priority groups through collaborative partnerships and accessible digital resources.

Working Word implemented a solution involving new stakeholder workshops and partnerships with organizations like the Football Association of Wales and Mind Cymru. This included creating bespoke illustrations for football clubs and a film on the benefits of following the Code. The campaign achieved significant results for Natural Resources Wales, including 11 media pieces, 2.5 million in coverage circulation, an 82,000 social reach, and the onboarding of two major new stakeholder partners.

Natural Resources Wales