Case Study: National Botanic Garden of Wales boosts Dragon’s Breath awareness and ticket sales with Working Word

National Botanic Garden of Wales reaches over 100k accounts with Working Word

The National Botanic Garden of Wales sought to drive ticket sales and raise awareness for its Dragon's Breath event, an immersive after-dark experience. To achieve this, they engaged the vendor Working Word to develop and deliver a promotional campaign utilizing paid, earned, and owned media strategies.

Working Word crafted a campaign centered on the event's narrative, securing significant media coverage and influencer partnerships. The results included over 50 pieces of coverage, a total reach of over 1 million, and 12 influencer partnerships. Broadcasts from the event were featured on ITV Wales and BBC Radio Cymru, while stakeholder collaborations generated over 75,000 views and 9,000 engagements.

National Botanic Garden of Wales