Case Study: Nathaniel Cars drives global engagement with Working Word’s Car to Qatar campaign

Nathaniel Cars drives 5,000-mile Qatar EV journey with Working Word

Working Word developed a creative content strategy for Nathaniel Cars to promote their ambitious "Car to Qatar" project. The challenge was to generate excitement for Wales' World Cup appearance and demonstrate the viability of long-distance electric vehicle travel through a 5,000-mile journey, requiring a sustained multi-channel narrative over 22 days.

The solution involved turning the journey into a live, evolving story with daily films and social content. Working Word's campaign generated over 1 billion opportunities to see, 27,000+ pieces of media coverage across 16 countries, and sustained audience engagement through to the journey's completion.

Nathaniel Cars