Case Study: Moondance Cancer Initiative boosts visibility and funding reach with Working Word

Moondance Cancer Initiative boosts active projects to 24 with Working Word

Moondance Cancer Initiative, a not-for-profit organization focused on improving cancer survival outcomes in Wales, faced the challenge of low visibility and an unclear brand identity despite having significant funding. Working Word was engaged to address these issues through targeted PR and strategic communications.

Working Word developed a clear narrative for the client and executed a multi-faceted campaign that included creating the Moondance Cancer Awards, a Pioneer Profiles series on Twitter, and a targeted outreach mission for a new funding call. This solution successfully raised awareness and established a stronger brand identity. The measurable results included an increase from 14 to 24 actively funded projects across Wales within a year, demonstrating significant organic growth and impact for the Moondance Cancer Initiative.

Moondance Cancer Initiative