Case Study: Mind Cymru achieves stronger youth mental health campaigning with Working Word

Mind Cymru wins Gold CIPR award and boosts young people’s campaigning with Working Word

The customer, Mind Cymru, faced the challenge of improving the difficult transition young people experience when moving from child to adult mental health services. To lobby key decision-makers for change, Mind Cymru engaged the vendor Working Word to co-create a campaign that would center young people's voices.

Working Word co-produced the "Sort the Switch" campaign with young people, delivering a full bilingual campaign pack including a hero video, branded assets, and a policy report. The vendor secured significant media coverage and the campaign received a Gold CIPR award, successfully establishing Mind Cymru as a campaigning organization on young people’s mental health issues.

Mind Cymru