Case Study: Literature Wales boosts Tŷ Newydd course participation and awareness with Working Word

Literature Wales boosts Tŷ Newydd with Working Word’s 74 bespoke graphics

Literature Wales faced the challenge of boosting participation and sales for the 2024 course programme at its National Writing Centre, Tŷ Newydd, amidst ongoing economic pressures. The organization engaged the PR agency Working Word to deliver a bilingual, integrated campaign aimed at reaching new audiences, securing national media coverage, and positioning the courses as a valuable long-term investment.

Working Word implemented a comprehensive PR, film, and social media solution, including a Guardian front-page feature, playful political media stunts, compelling films, and targeted Meta and Google AdWords campaigns. The agency created 74 bespoke graphics and secured significant coverage, driving total website clicks and impressions. This campaign successfully launched the 2024 programme, enhancing awareness and engagement for Tŷ Newydd’s courses.

Literature Wales