Case Study: Homeless World Cup Foundation boosts awareness and engagement with Working Word

Homeless World Cup Foundation grows 10% with Working Word

The Homeless World Cup Foundation sought to capitalize on the global attention from the Netflix film *The Beautiful Game* to grow its community of supporters and stakeholders. The challenge was to leverage this opportunity to tell the stories of its real-life tournament, secure media coverage, increase social media engagement, and drive donations. They engaged the vendor Working Word for public relations, social media, and digital services.

Working Word created a comprehensive campaign that included a new branding hashtag, an explainer film, and coordinated media interviews for foundation representatives and players. The vendor managed media relations at the film's premiere and executed a social media strategy to promote the film and share inspirational player stories. The results for Working Word included securing numerous pieces of coverage in mainstream media, millions of opportunities to see, millions of views on their explainer film, and millions of organic social impressions.

Homeless World Cup Foundation