Case Study: Football Association of Wales launches Adran Leagues with Working Word

Football Association of Wales launches Adran Leagues with Working Word, reaching 11 live games on opening weekend

The Football Association of Wales faced the challenge of launching its newly rebranded domestic football league, aiming to generate significant awareness and secure media and club buy-in ahead of the 2021/22 season. They enlisted Working Word to develop a comprehensive communications plan and strategy for the launch.

Working Word executed a multi-channel campaign centered on a punchy hero film and supporting content that showcased the league's powerful new narrative. The agency managed all social media channels over the launch weekend, securing widespread coverage and achieving a combined social media reach of 3 million on their films, alongside significant Twitter engagement.

Football Association of Wales