Case Study: Estyn improves inspection transparency and shifts perceptions with Working Word

Estyn boosts engagement with Working Word through 0K+ organic social impressions

Estyn, the education and training inspectorate for Wales, faced the challenge of shifting staff perceptions about its inspection process and debunking recurring misconceptions within schools and colleges. To address this, they engaged Working Word to deliver a bilingual public relations and digital media campaign aimed at increasing transparency and reducing unnecessary preparation anxiety.

Working Word implemented an integrated solution that included creating a bilingual campaign brand, #ReadyAlready, producing a myth-busting film, and developing a suite of downloadable digital assets. The campaign successfully generated significant engagement, achieving over 10,000 website page views and hundreds of thousands of organic social impressions. Working Word also secured prominent media coverage across national Welsh outlets, effectively changing the conversation around inspections.

Estyn