Case Study: Dŵr Cymru Welsh Water raises awareness of pesticide misuse with Working Word's PestSmart campaign

Dŵr Cymru Welsh Water boosts PestSmart with Working Word’s 19-influencer campaign

Dŵr Cymru Welsh Water faced a challenge with rising pesticide levels in Welsh waters, needing to change the behavior of domestic gardeners and users regarding pesticide misuse. The utility company engaged the vendor Working Word to create an integrated PR and awareness campaign to address this issue.

Working Word implemented a multi-channel PestSmart campaign featuring a bilingual microsite, educational blogs and videos, influencer partnerships, and high-profile gardening ambassadors. Their solution included event presence and practical workshops. The results included millions of ad impressions, thousands of website visits, and a significant combined follower reach from 19 influencer partnerships, successfully raising awareness and positioning PestSmart as a leading resource in Wales.

Dŵr Cymru Welsh Water