Case Study: British Business Bank boosts awareness in Wales with Working Word

British Business Bank wins Silver Award and reaches 0k+ coverage with Working Word

Working Word was engaged by the British Business Bank, the UK government's economic development bank, to address its challenge of being relatively unknown in Wales. The Bank's objective was to build its position as a center of expertise and raise awareness of the finance options it provides for smaller businesses, specifically targeting Welsh audiences for the first time.

Working Word launched a comprehensive PR and digital campaign that included media relations, case studies, op-eds, and the management of a bilingual LinkedIn channel. The results were significant, generating over 100 pieces of coverage, 1.2 million LinkedIn impressions, a 25% increase in followers, and 100% positive sentiment, successfully establishing the British Business Bank as a major player in Wales.

British Business Bank