Case Study: British Business Bank boosts awareness of the Investment Fund for Wales with Working Word

British Business Bank launches £130m Investment Fund for Wales with Working Word

Working Word was engaged by the British Business Bank to support the launch of its £130 million Investment Fund for Wales. The challenge was to raise awareness of this new fund among small and medium-sized businesses across Wales, engaging a diverse audience in both urban and rural areas while aligning with the Bank's strategic ESG objectives.

To meet this challenge, Working Word implemented a comprehensive PR campaign utilizing film, media relations, and stakeholder events. The solution included creating regionalized press releases with local case studies, ensuring communications parity in both Welsh and English, and securing significant media coverage. The campaign successfully generated over 50 million in audience reach, substantial social media impressions, and high video view counts, effectively building anticipation and establishing the British Business Bank as a key enabler of finance for Welsh businesses.

British Business Bank