Case Study: BAFTA Cymru amplifies awards coverage with Working Word

BAFTA Cymru reaches over 2 billion with Working Word

BAFTA Cymru, the Welsh arm of the British Academy of Film and Television Arts, required a comprehensive media relations campaign to promote its 2025 Awards and celebrate the Welsh film and television industry. Working Word was enlisted to handle the press strategy, aiming to raise awareness, showcase diversity, and amplify the organization's core values to a wide audience.

Working Word developed and executed a detailed communications plan, securing and coordinating press interviews before, during, and after the event. The agency managed a star-studded guestlist, organized red carpet media, and secured multi-platform coverage across leading national and Welsh outlets. The efforts by Working Word resulted in a total reach of over two billion, with extensive coverage in print, online, and broadcast media, successfully meeting all of BAFTA Cymru's objectives.

BAFTA Cymru