Case Study: Priori Naturals boosts engagement with Workhorse's 3D clean beauty launch campaign

Priori Naturals boosts engagement per post 120% with Workhorse

Priori Naturals, a science-led skincare brand, faced the challenge of launching its first clean beauty line in a way that felt both luxurious and energetic, avoiding the clichéd soft and earthy aesthetics common to the natural skincare category. They partnered with the vendor Workhorse to create a distinctive launch campaign.

Workhorse designed and executed a 3D-rendered campaign, moving away from traditional photography to create bright, sharp, and dynamic visuals featuring ingredients like turmeric. This art was carried across the brand's website, email series, social media, and an influencer program. The campaign successfully increased engagement per social post by 120%, making it the most responsive element of the launch.

Priori Naturals