Case Study: Faison elevates its DC real estate brand with Workhorse

Faison rebuilds its DC real estate brand with Workhorse, backed by 482 homes closed since 2003

Workhorse partnered with Faison, a Washington DC real estate brokerage, to address their need for a rebrand and website redesign that would better reflect their local expertise and authentic, agent-driven voice, moving away from their former generic name, Real Estate in DC.

The solution involved a comprehensive visual identity system featuring a custom color palette and typography, alongside a completely rebuilt website that prioritized the agents' own writing and community-focused content. This redesign allowed Faison to present its record of sales and neighborhood knowledge with quiet authority, resulting in a cohesive brand that authentically represents its twenty-plus years of experience in the DC market.

Faison