Case Study: Divine Chocolate boosts social engagement and International Women’s Day campaigning with Workhorse

Divine Chocolate runs 7 months of Instagram content with Workhorse

Divine Chocolate, a fairtrade chocolate company, engaged Workhorse to manage and enhance its social media presence and run targeted campaigns. The challenge was to create consistent, engaging monthly content for Instagram that covered all seasonal moments, while also developing a central campaign for International Women's Day to celebrate the women in its co-operative.

Workhorse implemented a comprehensive solution that included designing monthly Instagram posts, stories, and multi-slide content; creating short animations; and managing the day-to-day community engagement and content calendar. The vendor also developed and executed the "Celebrate Divine Women" campaign, which included a physical gift box, a landing page, and targeted Facebook and Instagram ads. This strategic approach allowed Divine Chocolate to effectively tell its brand story and connect with its eco-conscious audience.

Divine Chocolate