Case Study: Demme Learning unifies curriculum, commerce, and lessons with Workhorse

Demme Learning delivers a 21-page design system spec with Workhorse

Demme Learning, a long-standing homeschool curriculum publisher, faced the challenge of unifying their three separate domains (marketing, store, and software) into a cohesive experience while simultaneously expanding into the school market without alienating their homeschool base. They hired Workhorse to design a new digital strategy and platform.

Workhorse designed a unified information architecture and a comprehensive design system, creating a single "megasite" to serve both markets. They delivered a 21-page specification, 17 Figma pages, and a live component library, establishing one brand voice and user path for all customers. While the build was paused before public launch, Workhorse successfully provided Demme Learning with the complete strategic and design foundation for their new Digital Toolbox and website.

Demme Learning