Case Study: CTIA modernizes wireless industry communications with Workhorse

CTIA launches 50 Quick Facts graphics and a 917-file photo library with Workhorse

Workhorse partnered with CTIA, a trade association for the wireless industry, to undertake a comprehensive brand modernization program. The challenge involved revitalizing the association's visual identity and digital presence across multiple platforms, including its website, member communications, and public-facing data publications.

The solution implemented by Workhorse was a multi-faceted program that included the creation of a composite-illustration icon family, a 50-graphic data-publication system called Quick Facts, a curated photography library, a visual website audit with redesign recommendations, and extensive research into digital asset management. Workhorse also delivered key institutional reports, including an annual report. This suite of assets provided CTIA with a cohesive and flexible design system to consistently communicate its initiatives and industry data across all channels.

CTIA