Case Study: Congressional Record builds a timeless bipartisan concert brand with Workhorse

Congressional Record builds a live brand system with Workhorse across 717 archived frames

Congressional Record, a bipartisan concert event on Capitol Hill where members of Congress perform to advocate for arts education, came to Workhorse with an existing name mark and record design. Their challenge was to build a cohesive and enduring brand system around these assets, making the new event look like a long-standing institution that could be advanced year after edition.

Workhorse modernized the record design and used its label as the foundation for a flexible branding system. They created a dated seal where only the year changes for each edition, ensuring visual consistency. The solution included a full suite of branded materials, from invitations to signage, and a live online brand kit that automatically updates. This system established Congressional Record as a recurring, official event, though the case study does not provide specific measurable outcomes.

Congressional Record