Case Study: Boodywear builds a values-led North American brand with Workhorse

Boodywear sustains 20%+ email open rates for 4 years with Workhorse

Boodywear, an Australian eco-friendly apparel brand, faced a challenge when expanding into the North American market. Their existing brand identity, which was cheeky and flirtatious, did not resonate with the values-first, conscious US consumer. To address this misalignment, they partnered with Workhorse to reposition the brand and build a new marketing operation.

Workhorse developed a new dual-pillar brand strategy for Boodywear, "Good for you. Good for the planet," and implemented it across all content, campaigns, and channels. The solution included a complete content operation, multiple photoshoots, email marketing rebuilt on Klaviyo, and extensive influencer programs. Over their four-year partnership, Workhorse helped Boodywear achieve significant results, including adding over 20K Instagram followers in the first year, managing 100+ creators, generating 300K+ influencer impressions, and sustaining a 20% email open rate for their monthly newsletter.

Boodywear