Case Study: Alexandria Soccer Association achieves a refreshed brand and user-friendly soccer website with Workhorse

Alexandria Soccer Association refreshes its website in 2019 with Workhorse

Workhorse partnered with the Alexandria Soccer Association, a nonprofit community soccer club, to undertake a comprehensive visual and web redesign. The challenge was to refresh the club's brand identity and overhaul its digital presence to better serve its programs and the families that use them.

The solution implemented by Workhorse included a refresh of the ASA's shield mark and lion mascot, the development of a new color system and icon family, and a complete website redesign. The new site structure was built around the club's four core programs, featuring functional schedule grids, coach information, and field maps. This redesign by Workhorse provided a more organized and effective digital system for the community.

Alexandria Soccer Association