Case Study: AARP achieves a unified digital experience with Workhorse

AARP launches a national rollout in 2019 with Workhorse

AARP partnered with Workhorse on a multi-phase design and innovation initiative to enhance their digital customer and volunteer experiences. The challenge involved creating a centralized web presence, streamlining a multi-program volunteer onboarding funnel, and extending AARP's internal brand systems into their digital products.

Workhorse implemented a strategy based on four principles—Story, Simple, Small, and Build Fast and Test—executed through two-week sprints. Their solution included a refined design system for national rollout, a new volunteer experience flow, and campaign creative based on customer-experience standards. The Workhorse engagement successfully delivered a validated beta and assets for AARP's development partners to implement at scale.

AARP