Case Study: 100Reporters builds a decade-long investigative film festival brand with Workhorse

100Reporters builds a decade-long festival brand with Workhorse over 11 festival cycles

The customer, 100Reporters, needed to build a serious and evolving brand identity for its Double Exposure Investigative Film Festival from its second year onward. The challenge was to create a visual system that reflected the rigor of investigative journalism and could scale across all festival materials. The vendor, Workhorse, was engaged as the design partner to meet this challenge.

Workhorse implemented a comprehensive and modular design system featuring a distinctive electric green color palette, monospaced typography, and surveillance-inspired graphics. This solution was applied to hundreds of pieces of collateral over eleven festival cycles, including posters, programs, and digital assets. The results were a cohesive and authoritative brand that grew with the festival into a nationally recognized institution, successfully holding together across both print and digital mediums for over a decade.

100Reporters