Case Study: Calm saves time on group travel logistics with Workgrounds

Calm hosts 130 guests and 265 room nights with Workgrounds

Calm, a health and wellness company, had a lean Executive Assistant team struggling with high-frequency company travel. Their previous method, using a third-party booking agency, could not keep up with the fast pace of their remote-first environment. The agency model created bottlenecks, leaving the team feeling removed from the process and hindering their ability to plan creative, intentional gatherings efficiently. The alternative of manually sourcing hotels would have required an unsustainable volume of emails for the already busy team.

The EAs implemented Workgrounds, an AI-enabled platform for group travel. This solution automated the request-for-proposal (RFP) process and provided tools for destination research and attendee management. By using Workgrounds, the Calm team saved significant time, booking 265 room nights for 130 guests across multiple markets. This allowed the EAs to shift their focus from logistical grind to becoming "culture architects," designing more meaningful company gatherings with greater speed and control.

Calm