Case Study: North American Video Production Company achieves streamlined operations and dual-brand consistency with WORKetc

North American video production company - Customer Case Study

A North American video production company that operates two distinct brands — one for wedding coverage and one for commercial productions like documentaries and live events — was losing efficiency by juggling multiple industry-specific apps (ShootQ, Tave, etc.). They needed a single CRM that could track emails and leads, manage projects and permissions, and handle billing while preserving each brand’s unique identity.

WORK[etc] replaced the tool stack with a web-based all-in-one system: customizable, brand-specific invoices and web forms that auto-tag leads, role-based permissions and project management (Gantt charts, hierarchical task views), plus integrated billing and finance visibility. The result was streamlined workflows, less app switching, clearer visibility into quotes and invoices, improved targeting for marketing, and easier onboarding for less tech‑savvy staff — all while keeping the two brands distinct.