Case Study: Gomada hires 5 writers and scales content production with Workello

Gomada hires 5 writers in less than a month with Workello

Gomada, a SaaS company that helps remote teams build engagement, needed to hire high-quality SEO content writers but found their manual hiring process to be a major bottleneck. Handling numerous applications and assessments through emails and Google Docs was incredibly time-consuming for their marketing team, led by Julian Schaaf. This inefficiency forced them to settle for the best candidate they could manually find rather than the best candidate available. To solve this challenge, they turned to Workello to streamline their hiring.

Using Workello, Gomada implemented a pre-optimized hiring playbook for niche writers. They used the platform's templates for job descriptions and a tailored assessment task to efficiently evaluate 45 candidates from a pool of 425 applications. The solution from Workello dramatically reduced the time spent on hiring from days to just a few hours per week. As a result, Gomada successfully hired five writers who quickly produced over 40 articles, putting them on track to reach their goal of publishing 1,000 pages.

Gomada