Case Study: CI hires top niche writers faster with Workello

How Dane Nakama Solved Hiring With Workello

Dane Nakama, who manages a marketing agency and a portfolio of niche websites, struggled to find high-performing content writers. His manual hiring process was complicated and time-consuming, and working with third-party writing services failed as they could not grasp his specific content needs. He turned to Workello to find a more effective and automated way to hire top talent.

Workello provided a pre-optimized job description template and pre-written test assessments, which Dane adapted for his niches. The platform streamlined the hiring process, weeding out unqualified candidates and enabling him to identify top performers through skill-based testing. Out of 397 applicants, only 47 were assessed and 7 were interviewed, resulting in 5 excellent hires and saving Dane countless hours. He found the quality of writers to be a "goldmine," requiring no editing, and stated that Workello has become essential to his process.

CI

Dane Nakama

Owner